The End Of Underwire
In the seventies, women took their bras off (burned them??) to metaphorically demonstrate the restrictions of sexism. A bra restricting a women's breasts was an example of all the ways that women were held back in society.
Many women metaphorically took their bras off and took a stand. And while we've seen vast progress in women's rights, most women literally kept their bras on. This is an amazing irony. While we've broken free of restriction in so many other areas, the original symbol of restriction remained on our bodies... Restricting us.
Without diving too deep into the cultural meanings, the bottom line is that women want to wear bras. Even those of us that go braless time-to-time (or most of the time) still wear bras. They offer support, shape and layer between us and our clothing. Wearing a bra is a conscious choice, no longer a restriction. But the problem is, on a physical level, a traditional bra restricts your body, and that's unhealthy.
Underwire is restrictive. It presses against lymph nodes. It atrophies your breasts. And for every woman who's worn a bra, it's been an irritant at some time or another.
There are plenty of arguments on underwire's negative impact on your health. Many believe (and some research shows) that underwire increases breast cancer risk. Underwire blocks lymphatic drainage, making it harder for your body to release toxins. Toxin build up is a known precursor to cancer. Another problem is that underwire may attract radiation and electromagnetic frequencies from everyday devices like smartphones. The research on both of these problems is growing, but EMF's and lymph nodes aside, underwire is simply uncomfortable. It's time to ditch the underwire.
Conventional, underwire bras have completely neglected women's health. This is why we've launched the Vibrant Body Company. It's time to design bras and intimates that support a women's body -- not only for sexy cleavage but for women's health and well-being.
The Vibrant Bra provides the support women want from a bra, without the underwire. It doesn't press against sensitive areas and it doesn't restrict your body. It actually works to activate your body and highlight natural curves you've been hiding. It's sexy and it's comfortable.
When women try the Vibrant Bra, they truly see their bodies in a new light -- natural curves, real movement and healthy. And after that, there's no going back to underwire.